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Our founder

Susana.

The idea was hers. So was the recipe.

Co-founder and creative lead of Yuupi Pets. She turned a pot of chicken broth in her Ottawa kitchen into CALM, and now leads product, suppliers and operations from the first batch to launch.

Susana, co-founder of Yuupi Pets
Woman-led
Also wears glasses

Her kitchen, her call.

01

The recipe

Six hours of broth, the set, the chamomile. Adjusted batch after batch until it worked.

CALM pouch
02

The product

From the bone mould to the pouch on your fridge door.

Lolo wearing glasses on his head
03

The brand

The look, the voice, and the decision to put Lolo in glasses.

Background

Built on operations.

Before Yuupi, she spent more than fifteen years in operations, programs and people management, in Ottawa and Caracas: coordinating programs and project teams, supervising day-to-day operations and running HR processes. Today she brings that discipline to a small-batch kitchen.

  • Master of Management SciencesUniversity of Waterloo
  • Bachelor’s in Business AdministrationHealth Administration major
  • 15+ yearsOperations, programs & HR
Woman-led Yuupi Pets is a woman-led business, made in Ottawa.